In a national research poll, 85 percent of the people
placed on hold reported they would rather hear messages about that business
than canned music or a radio. And of that 85 percent, 15-20 percent report
buying something they heard advertised while on-hold. Those are powerful
numbers when you consider the numbers of callers to your business each year,
and the revenue per sale that you might expect to generate.
Using 33 years of broadcast, journalism and
advertising/marketing experience, The Image Generators craft an I-cast that
brings a credible message to the listener with a fully produced program. We
bring the message to life, and deliver to the people you want to reach, one
person at a time.
The
Image Generators create a 30 to 60 second WebTALK™ message that plays while
a visitor views the pages on your site. A message that follows the theme of
the page, but in the spoken word, with music and a real human voice added to
give it more impact. Using streaming audio, your WebTALK™ message is coupled
to your page to give it a more dynamic look, feel and sound for your
viewers.
From concept to execution, the production of effective
radio commercials starts with an understanding of the objectives of the
client as it relates to the target audiences that are most likely to respond
to the message. Good production of advertising involves the listener/viewer
by touching him or her, moving them emotionally to some level of awareness
and creating a response.
The Image Generators productions touch people,
stimulating them to respond. Our full service in-house production facility
at our offices allows us to respond quickly and effectively to a rapidly
changing marketplace, and that gives you the flexibility of reactivity as
well as pro-activity in your media marketing, while maintaining consistently
high quality.
We believe in referring business to some of our
vendors when they have done a particularly good job for us. The
companies below have worked with us and we recommend them.
